The View Crew

Steve Ross   Vice President Development

Steve Ross

Vice President Development

Matthew Felder   VP Real Estate & Leasing

Matthew Felder

VP Real Estate & Leasing


A successful, well-rounded outdoor advertising professional who started in the business in 1992 with Whiteco Outdoor. Beginning as an Account Executive in Rhode Island, Steve worked his way up to Sales Manager in Florida, and was then promoted to General Manager in New York. After the sale of Whiteco Outdoor, he joined Prime Outdoor, overseeing all aspects of both the Florida and Louisiana markets. He later joined Clear Channel Outdoor as VP of Sales in Dallas, and was then was promoted to General Manager of the Boston plant. In 2016 he joined View US as VP of Development, where he is responsible for strategically identifying markets for development and acquisitions, while overseeing sales and assisting in real estate.



Matt graduated from Valparaiso University with a major in Public Relations and Advertising. He began his career with Whiteco Outdoor Advertising, learning the outdoor advertising business from the ground up. He brings an abundance of experience to View Outdoor Advertising -- his area of expertise includes construction, marketing, advertising sales, operations, and real estate leasing.

Ashley Szerbinski   Account Executive

Ashley Szerbinski

Account Executive


I was born and raised in Bloomingdale Illinois. My college years were spent at Lewis University, where I studied Nursing for 3 years. Due to medical complications, I made the tough decision to change my major. Shortly there after I graduated in with a Bachelors in Psychology. Post-graduation I briefly worked at Lake Park High School in the Special Education Department, until I was offered the incredible opportunity to move to Lakeland Florida and work for View US Outdoor!

Michael Schroeder   Real Estate Executive

Michael Schroeder

Real Estate Executive


I am from Northwest Indiana where I grew up my whole life.  My college years were spent at Lewis University where I played baseball and was lucky enough to play professionally after college. After 5 years of trying to find the right career working for major corporations like Uber as an account manager and Vivid Seats as a sale rep, I was offered the opportunity to work for a small business with big success in View Outdoor LLC. Since then I have moved to Lakeland Florida and it has been a great opportunity where I look forward to help building a successful Outdoor company.